IAM&M - Market research for management process improvement, Brazil

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[ Visit Site ] Institute for Consultancy in Marketing and Market Measurements (IAM&M) is a new concept in consulting services. It fills the gap between traditional market research institutes, with their heavy emphasis in data collection, and consulting firms, highly concerned in management techniques, but far from the market experience. This is why we are more efficient and faster.

IAM&M offers a set of business administration methodologies focusing in management process improvement:

• Strategic planning
• Sustainability evaluation
• Benchmarking
• Vision and mission
• Fast growth strategies
• Key performance indicator (KPI)
• Image building-up
• Management model evaluation
• S.W.O.T. analysis
• Competitive confrontation
• Critical factors for success

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